Writing
Field notes from the funnel.
What I'm thinking about, building, and rebuilding — published when an idea is sharp enough to be useful. No clickbait, no recycled threads.
Jun 2026
Essay · 9 min
The end of the media buyer
Why pure ad ops is a dying job — and what the next decade of paid acquisition actually rewards.
May 2026
Field Notes · 12 min
Creative is the only moat left
Bidding is solved. Audiences are smaller than ever. The angle is the unit of competitive advantage.
Apr 2026
Framework · 7 min
What I look for in a high-ticket offer
A scorecard I run on every offer before I'll touch the ad account. Six criteria, no exceptions.
Mar 2026
Case Study · 15 min
Building eBay Designer to 50k units
The full breakdown — pricing, channels, funnel, and the mistakes that cost the most.
Feb 2026
Essay · 8 min
Attribution is a story, not a number
Stop arguing about whose tracking is right. Start building a narrative your team can act on.
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One essay a month. Operator-grade thinking on growth, offers, and digital products. No fluff.