The Pack · 12 recruiting ad concepts

A curated deck of plug-and-play creatives.

Each card is a fully-produced angle, hook, and edit — built from creatives that have already driven millions in carrier revenue.

Ad 019:16

Home Time

Recruiting Ad0:24

Ad 029:16

Pay Reveal

Recruiting Ad0:18

Ad 039:16

Dispatch

Recruiting Ad0:31

Ad 049:16

Equipment

Recruiting Ad0:22

Ad 059:16

Retention

Recruiting Ad0:27

Ad 069:16

Lanes

Recruiting Ad0:19

Ad 079:16

Day in Life

Recruiting Ad0:33

Ad 089:16

Onboarding

Recruiting Ad0:25

Visual representation · Full files delivered after email confirmation

Free download · 12 ready-to-run ads

12 plug-and-play driver recruiting ads.

Built from $150M+ of real trucking marketing. Drop them in Meta or TikTok today and stop renting leads from job boards.

12 short-form video ads (Reels / TikTok ready)
Driver-first angles: home time, pay, equipment
Hooks, captions & CTAs you can copy/paste
Free — confirm your email, link arrives in seconds

Built for US carriers & recruiters · Only 4 onboarding slots this quarter

Offer · Trucking Lead Generation

More CDL drivers in your pipeline. Lower cost per lead.

I ran marketing for a Chicago-based trucking network — $2M+ in ad spend, $150M+ in generated revenue. Now I plug that exact lead-gen system into US recruiting offices and carriers who are tired of paying $80–$150 per garbage application.

Add your own branded recruiting website — hosted for a full year, +$500/mo

Subscription · Cancel anytime · Ad spend billed separately

Built on real US trucking experience

$2M+

Trucking ad spend

$150M

Network revenue generated

Chicago

Head of Marketing

4 yrs

Performance marketing

Why your driver pipeline is so expensive — and so empty.

Job boards that print junk leads

Indeed, ZipRecruiter, and CDLjobs flood you with tire-kickers, fake numbers, and drivers who ghost the orientation call.

Cost per lead climbing every quarter

You're paying $80–$150 per application and your recruiters waste half their day chasing leads that never had a Class A in the first place.

No tracking from click to seated driver

You don't actually know which ad, audience, or landing page produced your last 5 hires. So you can't double down on what works.

Generic 'we're hiring' creative

Stock truck photos and 'great pay, great benefits' copy. Drivers scroll past it the same way you would.

What changes

Here's what your recruiting funnel looks like 30 days in.

A Meta + TikTok ad system built specifically for CDL-A driver recruiting
Pre-qualifying landing page that filters out non-CDL applicants automatically
SMS + email follow-up sequence so recruiters call warm, not cold
Server-side tracking from ad click → application → orientation → seated driver
Driver-first creative angles: home time, pay, equipment, dispatcher quality
Weekly reporting on CPL, qualified rate, orientation show-up, and seated CPA

The Driver Lead-Gen Master-Stack

Everything you get when you say yes today.

Recruiting funnel audit (current CPL, leak points, tracking gaps)$1,800 value

Pre-qualifying CDL-A landing page (built & hosted)$2,500 value

Meta + TikTok campaign build for driver recruiting$3,000 value

Driver-first creative angles & ad scripts (10+ per month)$2,500 value

Server-side tracking: click → app → orientation → seated$2,200 value

SMS + email recruiter follow-up sequences$1,500 value

Weekly reporting + recruiter feedback loop$1,000 value

Total value: $14,500+ / mo

$1,500/mo

Flat $1,500/mo for the full driver lead-gen system. Ad spend billed separately.

Add your own branded recruiting website — hosted for a full year, +$500/mo

Subscription · Cancel anytime · Ad spend billed separately

Risk reversal

30-day CPL guarantee.

If your qualified cost per lead isn't lower than what you're paying job boards today by the end of month one, you don't pay for month two. I'd rather earn the seat than lock you into a contract.

Questions before you book the audit.

Do you work with OTR, regional, or local carriers?+

All three. The funnel structure stays the same; the creative angles (home time, lane, pay package) get tuned to the type of seat you're filling.

Are these owner-operator or company driver leads?+

Both — you tell me which seats you're filling. I've run lead gen for company driver, lease-to-purchase, and O/O recruiting.

Do you replace our recruiters or work with them?+

Work with them. I produce qualified, warm leads in your CRM. Your recruiters still close — that's their job and they're better at it.

Do you handle DOT compliance / advertising rules?+

Yes. All creative respects FMCSA recruiting rules and Meta's employment ad policies, including the Special Ad Category requirements.

Minimum ad spend?+

$3,000/month minimum on ad spend so we have enough data to optimize. Most carriers we work with sit at $5–15k/month in ad spend.

Stop renting leads from job boards. Own your driver pipeline.

Add your own branded recruiting website — hosted for a full year, +$500/mo

Subscription · Cancel anytime · Ad spend billed separately